Dr. David A. Wank

by Dr. David A. Wank
On July 1, Google will end its decade-old Universal Analytics tracking program, which means website owners who want to track data through Google will need to switch to its new Google Analytics 4 program. Dr. David A. Wank explains the key differences between UA and GA4, some of the data migration pearls and pitfalls, and more.
June 2023
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